Who is the target market for under Armour?

Their target market is men and women with a higher income who want to be better at the sport that they play. Under Armour’s product is very cool, flashy and innovative because that’s what their target market is interested in. You can buy Under Armour in stores all over or online.Click to see full answer. Keeping this in view, who is under Armour’s target audience?Brand Profile: Target Consumer Profile Under Armour, Inc. (UA) sells high-performance products that are focused on professional and college athletes. The brand began by targeting the male athlete between the ages of 17-49, but its new $15 million marketing campaign shifted and expanded its focus on women.Secondly, who is Adidas target market? Adidas target market falls within the 20- to a 29-year-old age group who are athletes or are passionate about sports and this segment is considered as the strongest consumer market. The company is focused on targeting and strengthening its brand with the next generation of athletes in the 14- to 19-year-old age group. Also to know, who is Nike’s target market? Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.What is under Armour’s market share? Performance Outlook Market Cap 5.958B Beta (5Y Monthly) 0.60 PE Ratio (TTM) 61.48 EPS (TTM) 0.20 Earnings Date Apr 25, 2018 – Apr 30, 2018

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